Brand Identity System
Complete visual identity redesign for a tech startup including logo, typography, and guidelines.
A comprehensive brand identity system developed for a growing tech startup. The project encompassed logo design, color palette development, typography selection, and creating a detailed brand guidelines document.
Deliverables
- Primary and secondary logo variations
- Brand color system with accessibility considerations
- Typography scale and usage rules
- Component library in Figma
- Print and digital brand guidelines
Impact
The new identity helped the client increase brand recognition by 40% and successfully raise their Series A funding.